It is every small business and small trader's secret fear, every time you do an exhibition or an event, how do you maximise that monetary outlay and turn visitors walking by, from passers by to prospective clients. How do you persuade them to go away knowing more about your product range and company, becoming prospective customers, or actual customers?
One way is to grab their attention as they pass by and there are a number of ways that you can do this. A well designed display, with a warm and welcoming feel, can help your customers to come and say hi and ask for more information about what you do. Sometimes its nerve wracking as a customer to come over and say hi, and everything you can do to bring them over will help. It might not work for everybody, but if it works for 2%, its better than 0%. If you can tweak some of the elements of your design and increase that conversion rate to 10% think about how much that reduces the cost per lead based on the footfall of the event you are attending.
If you still can't persuade them to come over, if you can leave them knowing your name, because they read it on your display when they walked past, then you have built brand recognition without your customer even realising it! Maybe, just maybe, if you pop up on the radar again, a little voice at the back of their head, might just say, I've heard that name before... And according to some of the really big spenders in the marketing world, that in itself can be worth a lot.
At PrintMyTablecloth we can really help you to convert those passers by into interested parties, whatever your budget. We can find the right product for you, incorporate your design on to that product and help you to make sure that those passers by are going away with your company name or product stored in their brain. Whether they like it or not. Maximise your spend budget and your conversion rate, whatever product you buy.
Give us a call, or send us an email with a little bit more about your event, and help us to help you grow faster. It's what we do and we love it when a customer goes away happy.